5 American Whiskey Trends to Watch in 2018

American bourbons and whiskeys are incredibly popular with the modern drinker. Today, we’ll be looking at five of the latest whiskey trends to watch for in American whiskey.


Here at The Gibson, we love our American whiskey, and we’d love to serve you some. Check out the article and drop by our Williamsburg location for your favorite whisk(e)y, craft beer and artisan cocktails.

5 American Whiskey Trends to Watch in 2018

  1. Blended Flavor > Aged Liquor


With the rising demand in whiskey from America’s drinkers, there isn’t as much aged whiskey as there used to be. However, people don’t seem to mind. Millenials and younger drinkers tend to value the flavor of their whiskey more than its age. As a result, American blended whiskeys are more popular now than they used to be.


  1. Young Whiskey is the New Hotness


Today’s whiskey drinker can enjoy the affordable taste of a two year aged whiskey more easily than they can 12 year aged Scotch. A new market of immature whiskey emerged in 2017, and the trend is continuing forward into this year.


  1. Barrel Finish Matters


Creative barrel finishes are creating new flavors of whiskey for today’s drinker. Some unique whiskey barrel finishes to watch for in 2018 include maple syrup, spiced rum and vermouth.


  1. Limited Releases & Small Batch Whiskeys Rock


Whenever a limited line of American whiskey is released, the hip drinker will try and score one of the few bottles. The hype that follows a never-to-be-made-again batch of Whiskey is very enticing to young, American drinkers.


  1. America Makes the Best Whiskey


For two years running, an American distilled whiskey won the Jim Murray’s Whisky Bible World Whisky of the Year award. This well respected reviewer and resource for international Whiskeys chose the Col. E. H. Taylor, Jr. Four Grain Bourbon for 2018 and the Yamazaki Sherry Cask 2013 for 2017.


Get Your Whiskey at The Gibson

At The Gibson, we love drinking and serving the 100 styles of whiskey we keep in stock. We keep a classy whiskey bar – but we also keep it real with our Brooklyn charm. Come to The Gibson and try some of the latest American whiskey with your friends!